What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions? It’s time to innovate the way you innovate. Stephen Shapiro is one of America’s foremost innovation advisors, whose methods have helped organizations like Staples, GE, Telefonica, NASA, the U.S. Air Force, and USAA. He teaches his clients that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition. Hire people you don’t like. Bring in the right mix of people to unleash your teams full potential. Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers. Don’t think
outside the box; find a better box. Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output. Failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results. Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.
Stephen Shapiro is one of the foremost authorities on innovation culture, collaboration, and open innovation. During the past twenty years, his message to hundreds of thousands of people in over 40 countries around the world has focused on how to enable innovation by bringing together divergent points of view in an efficient manner. Over the years, Stephen Shapiro has shared his innovative philosophy in books such as 24/7 Innovation, The Little Book of BIG Innovation Ideas and Goal-Free Living. He led a 20,000 person process and innovation practice during his 15 year tenure with Accenture. And his Personality Poker®system has been used by more than 50,000 people around the world to create high-performing innovation teams. His work has been featured in Newsweek, Entrepreneur Magazine, O-The Oprah Magazine, The Wall Street Journal, and The New York Times. His clients include Nike, Microsoft, Staples, GE, NASA, BP, Johnson & Johnson, The United States Air Force, Fidelity Investments, Pearson Education, Nestlé, and Bristol-Myers Squibb.
Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition
Hardcover: 224 pages